One of the best things about Reviewer's Retreat last spring was that I got to chat with Ted Rubin and also hear him speak on Return on Relationship and social marketing and I learned several things that have stayed with me all year:
Twitter will be around longer than Facebook
And the most important thing I learned - and you really need to try RIGHT NOW:
"You can't be anything but happy when you are skipping"
- Start thinking like kids... Remember to be creative
- If something goes against your personal brand, walk away from it. Be true to who you are.
- Get past the ROI of marketing.. "what is the value of your mom?" building loyalty and cred is a long term investment
- Reputation, not ranking...Connection, not network... Loyalty, not celebrity
- Look at people in the eye digitally - call them by name, read their bio, see who they are
- Reuse your important tweets - 1% of your audience sees a tweet at any time
- Bloggers are publishers and are the heart of social media
- "relationships are the new currency"
- "No relevance... no loyalty! Content is king. Connections are queen."
- Be conscious of your tweet size so others can easily retweet you!
- Most people are lurkers... They watch and listen rather than participate
- Pinterest is Facebook without the whining!
"You can't be anything but happy when you are skipping"
And now Ted and his co-author, Kathryn Rose have come out with a hot new book that is going to take the world by storm! It comes out January 29th and you can pre-order your copy right now on Amazon (and it includes a pre-sale price guarantee!)
More about Return on Relationship From the Publisher:
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales.
Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers.
In this book you will also discover:
- How to Maximize your potential by using the right community-focused tools on the Internet
- The importance of moving from convince and convert to converse and convert
- What main problems will keep you from seeing dramatic results
- How building engaged and responsive communities around your brand will significantly impact your bottom line
I have already reserved my copy of Return on Relationship! Get yours today!
A little more about Ted Rubin:
Ted Rubin is the Chief Social Marketing Officer of CollectiveBias, a Social Shopper
Media Company. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™
Ted is the most followed CMO on Twitteraccording to Social Media Marketing Magazine. ROR is the basis of his philosophy…It’s All About Relationships! Connect with Ted... TedRubin.com or
@TedRubin
A little more about Ted Rubin:
Ted Rubin
Media Company. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™
Ted is the most followed CMO on Twitter
@TedRubin
