The first interaction I had with Ted was during the social part of the Reviewer's Retreat and I was able to help him out by sharing a piece of knowledge I had gleaned a few minutes earlier - where to find a drink... turns out that is one of the important tenants of knowing Ted - just be nice (which is definitely a personal motto and I am so pleased that I was able to be both nice and helpful to Ted and others at the conference)
Other things I learned from Ted are that he thinks in 140 characters or less... so I'm sharing the tweets I sent (or retweeted) during his presentation:
- Twitter will be around longer than Facebook
- Start thinking like kids... Remember to be creative
- If something goes against your personal brand, walk away from it. Be true to who you are.
- Get past the ROI of marketing.. "what is the value of your mom?" building loyalty and cred is a long term investment
- Reputation, not ranking...Connection, not network... Loyalty, not celebrity
- Look at people in the eye digitally - call them by name, read their bio, see who they are
- Reuse your important tweets - 1% of your audience sees a tweet at any time
- Bloggers are publishers and are the heart of social media
- "relationships are the new currency"
- "No relevance... no loyalty! Content is king. Connections are queen."
- Be conscious of your tweet size so others can easily retweet you!
- Most people are lurkers... They watch and listen rather than participate
- Pinterest is Facebook without the whining!
And the most important thing I learned - and you really need to try RIGHT NOW:
"You can't be anything but happy when you are skipping"
What capsules of wisdom can you share?
