Now through Easter, April 24, 2011, Lindt will donate 10 cents to Autism Speaks for every Lindt Gold Bunny purchased in the United States, up to $100,000. Lindt Gold Bunny, the #1 selling chocolate bunny in the United States, is available in five sizes and three chocolate varieties: milk, dark and white chocolate. It is a premium addition to any Easter basket, and a perfect way for people to celebrate spring and help give back at the same time.
Porcelain Lindt Gold Bunny figurines, autographed by top celebrities, will be auctioned off this spring when Lindt hosts the second annual Lindt Gold Bunny Celebrity Auction, with all proceeds going directly to Autism Speaks. In addition, consumers can support the cause by sending free Lindt e-cards to family and friends for Easter, or by “like”-ing Lindt on Facebook. Available at LindtGoldBunny.com, Lindt will donate $1 to Autism Speaks for every e-card sent, up to $5,000, and for every new Lindt Facebook“like,” Lindt will also donate $1 to Autism Speaks, up to an additional $5,000.
“We are very pleased to be partnering with Autism Speaks for a third year to help support a cause that affects so many,” said Thomas Linemayr, chief executive officer and president of Lindt USA. “First introduced more than 60 years ago, Lindt Gold Bunny is now a beloved icon of the Easter season and we’re very happy it is also the bunny that gives back.”
As an extension of the partnership, Lindt continues to honor champions for the cause through the third annual Lindt Unsung Heroes of Autism program. The program rewards three individuals who are making a difference for those affected by autism in their family, home or community.