This is a Sponsored post written by me on behalf of PBM Products. All opinions are 100% mine.
For those of you who have been following Erik's growth since birth, you may know that I'm having trouble keeping up with his hunger as he grows... so we've added some formula to supplement him.
We supplemented Liam too, and learned a few things when we did, but a lot changed when Similac had to be recalled a few months ago, and of course there was the fact that the cost of raising a third child, and I went searching for information on what exactly made each of these formulas tick...
and boy was I surprised to find out that store brand formulas are nutritionally equivalent to brand-name formulas but cost up to 50% less! This can save a family who is using formula exclusively up to $600 a year or more! I have to say that as a savvy shopper, I have been buying more store brand items in general at grocery and big box stores, but hadn't realized that the brands marketed at places like Walmart, Target, CVS and Babies R Us were virtually the same as the brand name formulas.
This article from moneywatch.com is one of the first articles to talk about the switch to generic formula. The line that sticks out for me is "Thanks to the Infant Formula Act of 1980, all baby formula sold in this country must meet minimum nutrient requirements and FDA regulations."
What you feed your child is up to you, but getting all of the facts is an important part of the process - what do you think?